Style File: Amy Lagae

Serendipity is a wonderful thing. In recent months I have given much consideration as to how best I should move forward with my blog and pending book. Several ideas have consumed my thoughts and then, by a stroke of good fortune, I met the talented Amy Lagae.

I have often thought about the possible benefits of using a PR firm but the idea of actually making contact was just too daunting. Fortunately, despite her impressive career, Amy dispels any preconceived notions. She is one of the most gracious and unintimidating people I have come across in recent years. Not only is she gracious, she is gorgeous and was named one of the 10 most stylish women in Palm Beach—not a bad title.

Building on a fifteen-year career in public relations and special events, Amy established Avenue Public Relations, a boutique agency specializing in product placement, branding, media consultation and special events. Amy's impressive resume includes positions with Vogue Magazine, House of Lavande, The Orlando Shakespeare Festival, The Henry B. Plant Museum and The University of Florida.

Avenue Public Relations is based in Palm Beach, with plans to open offices in New York and Paris.

What is your favorite fantasy luxury?
A suite at the Georges V in Paris for a month.

What is your favorite reality luxury?
An afternoon by the pool (without cellphones ) with my husband and son.

What is your favorite Handbag?
My Orange Birkin. It's over the top luxury, but I love it.

What is your most prized possession?
Photos of my son taken by Lena Hyde. She's been photographing him since he was 4 days old.



What are your favorite indulgences?
Veuve Cliquot, a nice Bordeaux, Best & Co. clothes for my son, new white t-shirts, late breakfasts at a local diner and French magazines.

What are your all time favorite handbag?
I love the Hermes Kelly. Especially when I see old photographs of Grace Kelly carrying hers. So classic. I'd love to get a Maison Martin Margiela "satin sac" soon. I think they are really modren and fun. I'm also loving the new Fall Valentino collection.

How would you describe your personal Style?
Simple, chic. Michael Kors meets Lanvin with a little DVF thrown in for good measure (and sex appeal).




What is your morning routine?
Kiss my baby, kiss my husband, make coffee, check my emails.

What shoes do you wear most often?
I always wear heels. Always! I love my brown Very Prive pumps by CHRISTIAN LOUBOUTIN. But my "mom" shoes are Havianas Flips!

What are your must have accessories?
Hermes scarves, jewelry by House of Lavande and carrying my son!!!

What are your must haves for air travel?
Louis Vuitton wraps, Lap top, protein bar and iPod.

Who are your style icons?
Audrey Hepburn, Grace Kelly, Natalie Portman, Carla Bruni-Sarkozy and Catherine Denueve.

Profile by Ronda Carman