Tuesday, August 18

Exciting New Partnership + Contest

I have been working on several side projects this summer, but the one that I am most excited about is my partnership with SFERRA Fine Linens. I first became a fan of SFERRA after owning a set of their beautiful sheets. Woven in Italy, SFERRA Egyptian-cotton sheets are super soft and, equally important, well priced for a luxury item. Once I got to know company president Paul Hooker, I was sold hook, line and sinker.

It seems that I am not alone in my appreciation of these great linens. Carolina Herrera, Jr. recently named SFERRA a favorite in Vanity Fair magazine and Thompson Hotel Group and Kor Hotel Group exclusively use SFERRA in all their rooms.

Come this fall I will be acting as an ‘ambassador’ to promote the company and their new ‘Lose Count’ campaign. Lose Count is a simple, yet important premise—when it comes to bedding, thread count is only one part of the equation. It merely tells you how many threads there are in a square inch of fabric. It does not tell you as much about the quality of the linens as many seem to think. To adequately judge the ‘quality’ of linens you also need to know the weight, fiber and the way in which the linens are finished. Of course, at the end of the day it comes down to what you like and what makes you happy.

In my opinion, this is a perfect partnership. Every day I search for the ‘best’ to share with all of you. However, as I have written many, many times, I do not believe that the ‘best’ necessarily means the most expensive. I can certainly think of several times I have bought or received ‘high quality’ (read: expensive) items and have been disappointed.

At its core, I see this campaign as an educative program that will remind people they can have the best without over-spending.



To introduce the partnership and promote the 'Lose Count' campaign we are hosting events in NYC and LA this October. The LA event will be at Nathan Turner's shop with Kelly Wearstler as our special guest. The NYC event will be at Todd Romano’s exquisite showroom, housed in The Fine Arts Building. Due to space limitations both events are strictly by invitation only.

However, I would love invite 10 readers to join me for the parties and a glass of Prosecco. Five (5) people will be drawn at random to receive an invitation to the LA event and another five (5) people will be drawn at random to receive an invitation to the NYC event.

To enter for a chance to have your name added to the guest lists, please send an email to allthebestevents@gmail.com with the subject ‘NYC’ or ‘LA’ depending on your geographical location. The body of the email should contain your full contact information. Only one entry per person. Invitations are non-transferable and limited to the named guest only. Invitees will be announced September 15, 2009.

In just a few days I will announce another super exciting contest! Stay tuned…

28 comments:

Shani said...

How wonderful!! A fantastic partnership and program. Kudos to you and SFERRA. I learned the hard way that high thread count doesn't necessarily mean the best quality when a few months after purchase, I found a quarter-sized hole in a set of sheets that I spent a good deal on. I wasn't very thrilled!

I'm so excited for you and for this contest!

Jessica@thelovelist.net said...

Congrats Ronda! This is a perfect partnership if I ever saw one

The Antiques Diva™ said...

What a fantastic partnership! I love this brand and I love All the Best!!!

Katrina Lynn said...

Sounds like fun!!! Congrats on the partnership!

Jill Seidner | Interior Design said...

Congrats! Very exciting!

ALL THE BEST said...

Thanks everyone!! Super exciting!

maison21 said...

congrats! hopefully we'll meet in person when you are in los angeles.

Vitania said...

Wow! Fantastic - very exciting .. Congratulations.. beautiful linens.. beautiful blog.. naturally a great partnership.

Susan said...

You always have the most fun up your sleeve, Ronda! So looking forward to catching up over a glass or two of bubbly in NYC.

Michelle Spencer said...

This is fantastic! You and Sferra are the best!

CashmereLibrarian said...

This is a great partnership. Congrats and thank you for the discount!

cassandra @ coco+kelley said...

what a wonderful company to partner with!! such quality. AND, i have NEVER wanted a giveaway more!! i will absolutely be entering ... especially since it involves bubbly!!

Julie said...

Fantastic giveaway Ronda. Congratulations on your partnership I would love to be selected to attend the NYC event.

Rebecca@Harmony and Home said...

What a great contest Ronda! I, too, have learned the hard way that high thread count doesn't count for much. It's a shame... and the same for the mattress companies... Now when you figure that one out, would you let me know? I'm hoping to win! I live in Northern California and would love to join you all for the party!

AB HOME Interiors said...

I am so excited about this! Congrats and PICK ME!! LOL!

wild thyme flowers said...

Hi Ronda,
I love that you are living in Glasgow. Oh, to be less than a few hours (and no jet lag) from London, Paris, Brussels, Rome, Florence, Edinburgh, Inverness and the Isles off the coast off Scotland.....I'm so envious...but in the nicest way.. But I digress... Yes, Sferra are the best. I know of them intimately through my new favorite hotel in NYC...The Gild Hall... part of the Thompson Group.

City Living Girl said...

Congrats! They are of beautiful quality.

ALL THE BEST said...

Thank you!!!!!!
xoxo

Anonymous said...

Fantastic. The last image of our blog post...the all-white sheets with the sliver of gray blanket showing. Which Sferra sheets are those? I love the unadorned pillow cases!

ALL THE BEST said...

The pillow shams and duvet cover are Tesoro.

It's a finely textured herringbone weave--the bedding equivalent of a fine men's shirt. The shams are finished in a crisp, understated narrow flange.

mary said...

Congratulations!!!!!!! Sounds like a partnership made in heaven.

C said...

Oh Ronda that is painfully enticing for those of us not anywhere near NYC or LA! But congrats on such a wonderful new project. Great crisp, white linens are one of those little things that inexplicably make a crazy day that bit better!

ALL THE BEST said...

Thank you! It will have another announcement in just a few days that is for everyone, regardless of location!!

And yes, great crisp, white linens are the BEST!

Anne said...

Wonderful, wonderful, wonderful! Both you and Sferra. Very smart them choosing you for a partner. After all you are the best my dear!

Chichi and Luxe said...

congratulations! how exciting for you and SFERRA :)

Angie Muresan said...

My grandmother, a self proclaimed ottoman princess used to the finer things in life, had a saying: the best is good enough for me! I believe that it should become your motto, seeing as you deal with the best on a daily basis. Congratulations on a highly and rightly deserved partnership.

Olivia said...

Hi there...I would love to enter the contest for this but want to make sure I can attend in the chance I am chosen...would you mind sharing the dates of the NY and LA events? Thank you very much!

Careers said...

This is amazing I can’t wait to see who will win this giveaway.