Style File: Shoshanna Lonstein Gruss

Chic, beautiful, driven and focused are only but a few words to describe style maven and fashion designer Shoshanna Lonstein Gruss. With a loan from her father, Zach Lonstein, and the determination to fill a gap in clothing lines and swimwear for women with curves, Shoshanna picked up a sketchpad and began to create a collection of dresses for large-busted women.

Within two years, Bloomingdale's, Saks Fifth Avenue and Barneys were selling her designs. Since then her collection has grown to include sportswear, swimwear and now the BabyGirl label, inspired by the birth of her daughter, Sienna. A Hollywood favorite, Shoshanna fans include Katherine Heigl, Sienna Miller, Rachel Weisz, Uma Thurman, Debra Messing and Kelly Ripa.

What items are a must for air travel?
Cashmere blanket and tons of magazines

What accessories can you not live without?
My blackberry, my wedding band and my Jennifer Meyer necklaces.

Which pair of shoes do you wear most often?
Prada silver or gold sandals.

How would you describe your morning routine?
I wake up at 6 am, have my coffee, read the papers (New York Times & WWD), check my email and then have some breakfast. My daughter wakes up at 7 and we usually play (paint, read and giggle) then we get dressed for school/work.


What are your must have beauty products?
YSL mascara , Air Kiss Lip Gloss by Clinique, Estee Lauder Brozer and Bobbi Brown Blush.

How would you describe your own personal style?
Polished with a bit of edge.

What is your all time favorite handbag?
Balenciaga

What handbag do you carry most frequently?
Either Balenciaga or Chanel

What is your favorite indulgence?
Really good, fresh food.

What is your most prized possession?
My photos

Who are your style icons?
Sophia Loren and my mother Betty Lonstein.

What is your favorite luxury in life?
Free time

Profile by Ronda Carman