Architectural Digest, Editoratlarge.com founder Julia Noran, was privy to the sort of meetings at which every designer wishes he or she could be a fly on a wall: when the editor-in-chief reviews submissions and decides who makes the cut. As Julia would scan the highlights of the "thanks but no thanks" pile, she often thought, “Where do these stories go from here?” Her hope was always that the top projects would be picked up by another publication.
Taking matters into her own hands, Julia Noran recently launched a new website that that aims to help designers get editorial coverage for their design projects and product lines. By providing designers an opportunity to showcase their work to many publications through one source, Editoratlarge.com makes getting published a lot easier.
So, how does it all work?
First, the designer submits a project to Editor at Large for approval. If the project is accepted, the designer pays a fee and the project is showcased in The Editor at Large Projects database and emailed to the publications of their choosing. Magazine, website and book editors can then search the database for projects that fulfil their editorial needs.
And how does the approval process work?
The Editor at Large contributing editors pre-approve all submissions before they make it into the database. The Editor at Large has recruited a well-qualified, high-profile team of contributing editors who are former staffers at publications including House & Garden, Domino, Western Interiors, Architectural Digest and Elle Decor. When a publication is interested in a submission, it contacts the submitter directly via The Editor at Large interface. The submitter then decides which offers to accept.
Since launching in mid-September, many publications have signed on to use the service, including national magazines such as Veranda and Country Living; regional magazines such as California Homes and Connecticut Cottages & Gardens; international magazines such as Architectural Digest Russia and Architectural Digest Germany; and online magazines such as 1stdibs.com and HGTV.com.
There are nearly 1,000 shelter publications in the U.S. alone and the opportunity for exposure has many designers thrilled. “Editoratlarge.com is extremely desirable to publications with limited resources and budgets—and it’s also been well received by many larger publications as an additional avenue,” said Noran.
The standard submission fee for an approved project is $500 per year. However, All the Best and The Editor at Large have teamed up to host a FABULOUS contest!
From now (October 27, 2009) until November 25, 2009, you have an opportunity to submit your BEST project to The Editor at Large for FREE.
Email your full project (one per person) to firstname.lastname@example.org. It can be either published or unpublished. Three (3) entrants will be chosen by our judges—The Editor at Large contributing editors—and announced on December 5, 2009. The winning three (3) will be submitted to The Editor at Large Projects Database for publication consideration.
What to submit?
You may submit up to 15 images that represent your project. You should include a brief description of the project and location. Large files should be sent as a zipped file. Due to concerns sometimes associated with large email files, I will acknowledge receipt of all submissions. If you do not receive an acknowledgment, please email me at email@example.com.
How to Submit for the Contest?
Send submissions to firstname.lastname@example.org
Editor at Large Database: Designer, Gunilla Stenberg; Photographer, Miguel Flores Vianna
Editor at Large Database: Designer, Alessandra Salina; Photographer Mark Luscombe-Whyte
Editor at Large Database: Architect, James D'Auria; Photographer Mark Luscombe-Whyte
Editor at Large Database: Designer, Carrier and Company; Architect, Robert Dean; Photographer, Ben Hoffman
Note: The standard submission fee is $500 per approved submission per year. Editor at Large does not charge a fee if a submission is not approved. Winners of the Editor at Large/All the Best Contest will have the $500 submission fee waved, and will have their submission listed in the Editor at Large database for a period of twelve (12) months.
Winning the contest does NOT ensure that submitted work will receive an offer for publication. Contest winners will be contacted directly by The Editor at Large for more detailed information prior to database submission. For more information of what will be needed for database inclusion click here.
By entering this contest, entrants agree to all the above mentioned and consent to the use of their entry, name, city of residence and/or any photograph of or that may be taken in publicity carried out by the contest sponsor(s), their advertising agencies and/or ALL THE BEST BLOG without further notice or compensation.