Tuesday, October 30

Profile: Lily Maddock

Clothing Designer Lily Maddock

I just love the home of Lily Maddock's featured in the October 2007 issue of Domino Magazine. It's hard to go wrong when you have the talented interior designer Celerie Kemble as a cousin-in-law and decorator. Of course the adorable Lily is quite talented herself as a clothing designer. Lily's company liDi was founded in 2000 with a focus separates using upholstery fabrics.

In February 2004, Lily approached Anthony Castro, a much-experienced graduate of Parsons, to join forces and take liDi to the next level. Today the company's image is downtown eccentric meets uptown aristocrat.

After 2 years of designing an entire collection together Lily and Anthony decided to focus on knits and liDi is now a complete knitwear line. The collection includes: sweaters, tops, mini dresses, mini skirts, shorts and drawstring pants.

How did you get your start in fashion design?
Honestly by accident! I studied public relations in college. After I graduated I worked briefly at the Ralph Lauren store in Highland Park in Dallas. While there I learned so much about clothing, retail and different designers. I thought I wanted to open my own boutique. My father told me that I needed to research all aspects of the fashion business.

I started researching how clothes were actually made. I then took a Ralph Lauren skirt that I owned and copied the pattern and found a really cute fabric with monkeys on it for my design. I took it to a shop in Miami and they ordered 18 skirts! A week later they called and said they wanted more and pants too.

What inspires your designs?
Traveling mostly, and tearing photos from magazines.

How would you describe your own personal style?
Classic with a bit of an edge.

Who are your style icons?
Present—Kate Moss and Sienna Miller. Past—Audrey Hepburn and Jackie Kennedy.

Who would you most like to meet and how would you spend your day?
Anna Wintour, I actually met her at a party last week. I think she is fascinating. I would love to spend the day seeing everything she does for Vogue.

What is your favorite book?
The Little Black Book of Style by Nina Garcia

Photo Domino Magazine

Your home featured in the October issue of Domino is beautiful. Do you see yourself ever moving into home fashions
No way!! I might be able to put an outfit together but arranging a room of furniture is completely beyond me.

What is the one thing in life you can't live without?
My husband Locke and my bulldog Max.

profile by Ronda Carman


The Peak of Chic said...

Thanks for the great profile! I too loved her home when I saw it last month :)

ALL THE BEST said...

Thanks Jennifer. Her home has such style and flair.

Anonymous said...

Thanks for the profile, she seems to have a flair for style and a great sense for business!

Anonymous said...

I LOVE her apartment and her dog is adorable!!! Thanks for the profile.

Anonymous said...

Wish I had Celerie Kemble for a relative, how great!! Nice post!

ALL THE BEST said...

Melissa I so agree!

Thanks Anne and James!!

katiedid said...

Another great profile. Love 'em. Keep them coming! :)

perfect bound said...

You could staff the UK edition of domino magazine. You'd be brilliant and I'd subscribe instantly!

franki durbin said...

You always extract such good responses from your interviewees. Again, lovely. I loved seeing her home in the issue, so it was nice to learn even more about her!

Looks like I have a new brand of clothing to research myself... ;)